![]() ![]() Page speed is probably the purest of SEO factors, because addressing loading times improves your rankings, your user experience and your conversion rate too. That's because speed is even more significant when you're using a mobile device, and it's often here where the basics of page speed optimisation are overlooked. That means that when assessing the speed of your website, the tool is actually looking at the mobile version of the site, not the desktop version. Technically this isn't a measurement of page speed, but it is another very important part of how your website's loading time is calculated - mobile first. ![]() The load time is the amount of time it takes to fully load a page and all its elements. That could be text, an image (even a background image) or svg. This fairly odd phrase actually refers to the time it takes for the first element of content to load on your website. This is a good way to see if your website is being slowed down by javascript. TTI looks at the length of time it takes for a page to load the interactive elements. It's usually a good indication of how fast the server loading time is. This is the length of time to load the very first byte of information on your page. Page speed is actually calculated in a few different ways, so here's a breakdown of the different elements that make up a page speed measurement. But it's a bit of a catch-all term that really covers the speed of your website in general. ![]() Page load speed is the time it takes for a page on your website to load. ![]()
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